The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, 6 important facts about JUUL Juul nicotine hit may be 'worst for kids, best for smokers' WHYY Juul vape: What is it, why are teens addicted, and is it safe? CNET 1 standard vape pod does not directly equal 20 packs of cigarettes in terms of nicotine content, but it can contain nicotine equivalent to a pack of cigarettes. A JUUL pod, for