FDA drafts guidance to help e cigarettes apply under novel drug status The FDA announced its first authorization of fruit flavored electronic cigarettes intended for adult smokers, a major policy shift that comes after months of appeals to President Donald Trump from the vaping industry. Juul e cigarettes win FDA authorization, sources say FDA approves first e cigarette from R.J. Reynolds, citing benefit to smokers FDA approves Juul's tobacco and menthol e cigarettes Reuters