Vape companies borrow from Big Tobacco ad playbook Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims The New York Times There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or UNC researchers find FDA Real Cost ads reduce teen openness to vaping UNC Lineberger Comprehensive Cancer Center Vaping Industry Facing Multiple Challenges OAAA